Rural Escapes

Last updated: 1st March 2005

The following is the privacy policy for the Rural Escapes website. In this policy, we describe what personal information we collect on our site, how we use it, and your options regarding information we may collect about you. If you have questions about this policy, please feel free to contact us at:

Information Collected from All Visitors

While you are browsing the Rural Escapes website, anonymous information will be gathered in our computer system log files. We use this information to administer our site and learn, for example, which areas of our site are the most popular and which may be having performance problems.

In addition, we use a cookie to log your path through our site and present hints and other types of personalization based on your activities on the site. This cookie does not store any personally identifiable information about you and may only be associated with personal information if you make a purchase. The cookies primary purpose is to associate you with the shopping basket created for you when you first visit the site. You may reject or delete the cookie at any time however rejection of the cookie may mean that you are unable to use the shopping basket and potential other facilities on the site. To learn how to do this on your system, read your browser software's Help file.

Information Collected While You Shop

While shopping we use a cookie to keep track of which items you have placed in your virtual shoping basket. This cookie associates your current browsing session with your basket containing the properties / products that you might want to purchase. The cookie is deleted when you end your browser session and shopping basket information collected may only be associated with you if you make a purchase.

When you purchase something on our site, we collect personal information from you including your shipping address, credit card number and the email address to use for order confirmation. This information is collected on Web pages using encryption technology to help prevent any third party from intercepting the information. Your credit card information is only used for completing the purchase transaction and is retained only as necessary for administration purposes. We use the information provided by our customers to analyze product trends based on, for example, geographic and demographic factors. This analysis helps us improve the quality of our website and product mix.

Be assured that we will not share your personal information with other companies except those who are involved with fulfilling or shipping your order.

Information Collected in Contests

If you enter a contest, the data we collect will be handled according to the rules of that particular contest and those rules may differ based on where you live. We provide a privacy policy specific to each contest that you should review prior to entering the contest.

Information collected in Surveys

If you fill in one of our surveys the data collected will we held in strictest confidence and will not be divulged to third parties except in the form of general trends. If we intend to publish general trends from a survey it will be cleary advertised at the top of the survey. Where possible, our surveys will aim to collect only the most basic demographic data to ensure annonimity at all times. We are sure, however, that you can understand the need to collect some demographic data in order to better understand our customers.

Accessing your Information

Customers may access their contact information through email or the customer service center in order to correct discrepancies and update records with new address information. See contact information at the beginning of this policy.

Updates to this Policy

As our website evolves over time or our data handling policies change, we will update this privacy policy. Changes made to this policy will be effective ten days following the posting of the new policy on the Web site. If we make significant changes to our data handling practices, we will make efforts to notify our active customers in other reasonable ways that may include an administrative email or other notice.